slothland.

Here's a brief overview of Web Traffic Service services with regards to online marketing.

Our primary focus is on search engine marketing whereby we advertise and market your web site on major search engines such as Google, Yahoo and MSN.

This can be divided into two primary areas of marketing, Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC).

When you search for a keyword on Google, or any of the other major search engines, results are returned to you in two primary groups, the left side, which are the primary "natural/organic" search results and the right side which are paid advertisements.

For the left side, results are returned organically-- which means they are calculated by the search engine's own algorithms which attempt to automatically determine which web sites are of importance with regards to the keywords you are searching on. Our Search Engine Optimization strategies help your company's website bring up their ranking in this section of the search results, by increasing your web sites' value to both visitors and the automated robots that search engines use to read and calculate the perceived worth of your site.

Initial Search Engine Optimization setup includes Web site structure optimization, keyword research and optimization, meta tag (keywords and description) creation, robots.txt optimization, analytics software installation (visitor and demographic tracking services), site map creation and submission, manual search engine and directory submission, up to 10 keyword targeted and optimized content pages, up to 25 one-way Google PR 3+ links.

Monthly Search Engine Optimization services include continued keyword and SEO maintenance, search engine spider/robot error monitoring, additional optimized pages and content as required, continued one-way Web site link building, establishment and management of link exchange program (if desired), long tail keyword analysis, and more.

For the right side of search engine results, advertisements are displayed on a Pay-Per-Click model, which means advertisers are only charged when an actual action is taken on their advertisement. This results in a very cost efficient and highly targeted method of advertising, by ensuring your advertisement only is displayed to people who are searching on the particular keyword terms you want to display your ad to, as well as being charged only when someone takes an active interest in your ad (as opposed to normal banner/image advertisements online, many of which are charged based on how many times they are viewed).

Initial Pay-Per-Click Marketing setup includes keyword research, bidding strategy research, competition keyword and bidding research, PPC campaign creation and implementation, conversion tracking code setup and installation, ad campaign and ad group creation, advertising text creation and A/B testing and optimization.

Pay-Per-Click monthly management fees are charged at 15% of your business' total PPC monthly expenditures. Ongoing services consist of additional keyword research, continual keyword and bidding optimization, goal conversion tracking and visitor path analysis, negative keyword optimization, continued ad creation and A/B ad rotation and testing, and landing page analysis and optimization.

We often refer to Search Engine Optimization as a long term strategy because of the fact that it takes time to move up in the rankings of search engine organic results no matter how much you do, and even in some cases if you do implement too many SEO strategies too soon you get penalized.

With Pay Per Click marketing, the ranking of your site when search results are returned to the user in the paid advertisement section is mostly dependent on the price with which you're willing to pay for each click. Successful strategies will incorporate both of these advertising methods in order to efficiently deliver highly targeted traffic to your site.

We also offer bundle discounts if you decide you need both services.

Please feel free to contact us for any SEO or PPC needs or other marketing requirements!